Keyword Research Reports identify Target Markets.
We began by conducting comprehensive Keyword Market Research. The Keyword Research Report, an Excel file deliverable, identified CSU Client markets from a Search Engine (Google) point-of-view. The keyword groups we generated reflect prevailing IT professional interests and offered CSU a selection of niche markets to target. Accordingly, the Keyword Research Report served as our SEM Roadmap.
Keyword Driven Marketing is really about grouping keywords together to form one or more consumer audiences. Once you have defined an audience, you can then build pages that will speak to them, in addition to search engine advertising.
However, for the Social Media arena, consumer engagement takes on many forms – whether it be Facebook vs Twitter vs. HubSpot and so forth.
So, Check out this guide: